Ratings for the show were up +49% driven by young adults
and the addition of MTV and its suite of brands
#1 most social primetime program across broadcast and cable for the night
NEW YORK, NY – Featuring the biggest names in country music including Carrie Underwood, Maren Morris, Kelsea Ballerini, Keith Urban and Luke Bryan and hosted by Little Big Town, last night’s “CMT Music Awards ” scored a whopping 29% increase with 2.7 million total viewers. This growth was driven by young adults and the addition of MTV’s suite of brands where the show grew P18-34 ratings by nearly 60% and social numbers grew over 150%.
Looking at the same networks year over year (CMT, Paramount, TVLand) without MTV’s suite of brands, the show was up +8% P25-54 (1.15 vs. 1.07) and flat with total viewers.
Below are the 2019 “CMT Music Awards” metrics:
Ratings and Total Viewership
- P18-49 = 1.24 vs. .83, up +49%
- P18-34 = .99 vs .63, up +58%
- Total viewers = 2.7M vs. 2.1M, up +29%
Social (through noon 6/6/19)
- Social video views up +151% – most in CMT Music Awards history
- #1 social primetime program across broadcast and cable
About CMT
CMT is the leading authority on country music and lifestyle, offering a mix of original series, music events and specials. CMT is everywhere its fans are including two cable channels (CMT and the 24-hour music channel, CMT Music), radio (CMT Radio), digital (CMT App, CMT.com) and social (CMT on Facebook, CMT on Instagram and CMT on Twitter). CMT is a unit of Viacom Inc. (NASDAQ: VIA, VIAB).
Source: Nielsen Media Research; 06/05/19 – CMT, Paramount, TVLand, MTV, MTV2, LOGO, MTV Classic, 06/06/18 – CMT, Paramount, TVLand; Coverage Ratings, L+SD
Source: 6/5/19 – 6/6/19, Organic Video Views: Facebook Insights, Instagram Insights, Twitter Analytics, YouTube Analytics, Nielsen Social, 6.5.19, excluding sports