Parmalee Partners with Kendra Scott to “Surprise and Delight” Frontline Workers

Multi-Platinum Band Celebrates Latest No. 1, “Just the Way”

NASHVILLE, Tenn. – Stoney Creek Records’ Platinum-selling band, Parmalee recently celebrated their latest No. 1, “Just the Way” with Blanco Brown in a less conventional way, opting out of a traditional No. 1 party and shifting their focus to the frontline workers that have been integral to keeping the country running during the COVID-19 pandemic. After receiving nominations from hospitals across the country, the band took to Zoom to honor ten women last month, partnering with popular jewelry company Kendra Scott to “surprise and delight” each with a Zoom call, a piece of hand-selected Kendra Scott jewelry and an offer of VIP tickets and backstage passes to a future show.

“Having ‘Just the Way’ go No. 1 was amazing,” said Parmalee frontman, Matt Thomas. “As an artist or writer, all you can hope for is that your music connects with people and makes them feel something. Since the message of the song is all about celebrating women, we wanted to do something special for a few women that truly deserve that recognition… March was also National Women’s Month, so it was really special to be able to spend some time with and gift those women that have helped keep us safe during the pandemic.”

The “feel-good, danceable” tune (The Boot) went No. 1 on both the Billboard and Mediabase Country radio charts in the US and Canada and is certified Platinum in both countries as well. In addition to amassing more than 175 million on-demand streams in the US, the self-appreciative track has amassed international attention with millions of on-demand streams overseas. The hit has also garnered national media attention with features on NBC’s TODAY, Viacom/CMT and Sunday Night Football in addition to being used more than 200,000 times in videos on TikTok.

A recently-released pop version of the tune, which also features pop/hip-hop maverick Bryce Vine and co-production by Andrew Goldstein, is out now.

“Just the Way” was written by Matt Thomas, Nolan Sipe and Kevin Bard and produced by David Fanning.

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