The Sarah Cannon Tour Brings Together Two of the Most Influential Industries to Connect People Facing Cancer with Community Resources through Five Special Concerts
NASHVILLE, TN (May 18, 2016) – Sarah Cannon, the global cancer institute of Hospital Corporation of America (HCA), in partnership with Country superstar, Martina McBride, and Big Machine Label Group (BMLG), announced details today about The Sarah Cannon Tour concert series in support of their collective initiative, Band Against Cancer. Previously announced in February of 2016, Band Against Cancer is bringing together two of the most influential industries of music and healthcare to connect those touched by cancer with community-based treatment options and resources.
Today, Band Against Cancer revealed the five stops on The Sarah Cannon Tour with Martina & Friends, which include Dallas, Austin, San Antonio, Denver and Nashville. Information on tickets, dates, venues and supporting acts will be revealed in the coming weeks on www.bandagainstcancer.com.
The tour will benefit the Sarah Cannon Fund at Leukemia & Lymphoma Society and Be The Match®, operated by the National Marrow Donor Program® (NMDP). Both organizations help families across the country who are currently fighting leukemia, lymphoma, multiple myeloma and other types of blood cancers.
“Every three minutes, one person in the United States is diagnosed with a blood cancer. Further, 70 percent of all blood cancer patients who are in need of a transplant do not have a matched donor in their family. We chose to begin our campaign by supporting people facing blood cancer, an underserved patient population requiring convenient access to cutting-edge treatment options in their communities,” said Dee Anna Smith, Sarah Cannon Chief Executive Officer. “We are honored to have Martina McBride and the Country music industry band together with us to bring awareness to potentially life-saving treatments including stem cell transplants and the latest targeted medicines for patients.”
In addition to the concert events, Martina’s newly released RECKLESS album on Nash Icon Records features the song, “Just Around the Corner,” which serves as the official Band Against Cancer anthem. The song is slated to be her next single releasing in June. As a part of the Band Against Cancer campaign, one lucky fan and a guest will join the superstar in Nashville at the culminating concert. Visit www.bandagainstcancer.com to learn more about the national sweepstakes.
“Helping families who are facing cancer has always been a cause that is near and dear to my heart,” said Martina McBride. “I’m honored to be the voice that delivers a message of hope and help through theBand Against Cancer movement and my new song, “Just Around the Corner.” Music has such power in bringing communities together and is a source of strength for those who need it. This is what our initiative is all about – empowering everyone to help in fighting this terrible disease.”
The drivers behind Band Against Cancer know that cancer patients and their families get their greatest strength from being close to home. Through the Band Against Cancer movement, patients, friends, families and music fans can get connected to organizations in their community to support those fighting cancer.
To learn more about how you can help, visit www.bandagainstcancer.com.