SOUTHWEST AIRLINES KICKS OFF 2018
“ARTIST ON THE RISE TO LUCK” SEARCH
Luck, TX – Luck Reunion is proud to reveal the highly-anticipated lineup for its 2018 festival taking place at Willie Nelson’s ranch in Luck, Texas. In partnership with presenting sponsor Southwest®, the boutique collective unveiled its eclectic artist roster with a guest-packed video shot at the famed World Headquarters in Luck, TX. To see the lineup announcement and learn about “Artist On The Rise To Luck”, visit the Luck Reunion Facebook page.This year’s Luck Reunion, happening March 15th, will mark the sixth year of its day-long music celebration. In the spirit of reviving Luck, TX’s illustrious history as a creative gathering place, the Reunion is dedicated to honoring rouge music legends and today’s artists imprinting American roots culture on their own terms.
Luck Reunion and Southwest made an early trip to Luck, TX to reveal the 2018 Reunion performers and the Southwest Artist On The Rise To Luck competition finalists. As the cameras rolled, comedian Billy Wayne Davis and 2017’s Artist On The Rise, Devon Gilfillian, took over the Luck World Headquarters to make the big announcement with the help of some special guests. Davis called Josh Hedley to let him know he’d landed the gig and, impressively, managed to get Willie Nelson himself on the line. After Nelson threatened arrest for trespassing, the two smoothed it over and discussed the quality of “oregano” in the Headquarters cabinets.
Anchored by a headlining set by Willie Nelson & Family, Luck Reunion will welcome more than forty artists representing a wide range of genres, including: Nathaniel Rateliff & The Night Sweats; Kurt Vile; Nikki Lane; Waxahatchee; Josh Ritter; Hiss Golden Messenger; Preservation Hall Jazz Band; Ezra Furman; Aaron Lee Tasjan; and many more. The full lineup is as follows:
Demonstrating the initiative to propel up-and-coming creatives, Southwest joined forces with Luck Reunion to extend the carrier’s Artist On The Rise platform which is dedicated to supporting the careers of developing artists. Today, Southwest and Luck Reunion begin the search for their next Artist On The Rise To Luck, where five bands will have the opportunity to compete for a chance to be featured at the 2018 Luck Reunion. Fans will be called upon to vote for their favorite band via the carrier’s music website, Southwest.fm, to help determine who will win the coveted spot on the Luck Reunion main stage. As part of Monday’s live-stream event, one of Southwest’s 2017 Artists On The Rise, Devon Gilfillian, revealed this year’s contest finalists:
Mt. Joy from Los Angeles
Thomas Csorba from Houston
Marty O’Reilly & The Old Soul Orchestra from San Francisco
Kirby Brown from Dallas
Hugh Masterson from Milwaukee
To cast your vote for your favorite Artist On The Rise To Luck finalist, visit southwest.fm/luck-reunion-2018
Rounding out the day-long music experience, Luck Reunion will also partner with venerated brands to offer libations, unique shopping opportunities, and specialty food items between music sets. Attendees can sip craft cocktails from the official vodka of Luck, Tito’s Handmade Vodka in the Tito’s Saloon; grab a drink with the featured Luck bourbon, Jim Beam; and cool off with a brew from the Lagunitas Brewing Company or refreshing still and sparkling water from The Mountain Valley Spring Water. The definitive getaway during SXSW, Luck Reunion offers a one-of-a-kind opportunity to experience Nelson’s beloved hill country property that served as the set for his Red Headed Strangerfilm; repurposed for this exclusive event to showcase boutique vendors; artists; and chefs for a day of entertainment. Weed & Whiskey TV and Willie’s Reserve will also be onsite offering one-of-a-kind experiences.
For more information, please visit www.luckreunion.com. Tickets are released on a rolling basis via Luck Reunion and participating partners. Future ticket roll-outs will be announced on Luck Reunion’s social media channels.