Nashville, TN: Nashville singer-songwriter Leah Marie Mason releases music video for viral single “Holy Water.” You can watch the video above, or by clicking here.
Leah Marie Mason’s visuals for her new single “Holy Water” are understated and washed in deep darkness, a departure from her previous sweet, nostalgic depictions of the girl next door that have endeared her to hundreds of thousands of listeners. The edge Mason showcases in the black-and-white video drips in lace and distaste for a Godly man that is secretly wicked.
Directed by Preemo and produced by Content Kidz, Mason prays at a small chapel’s altar before enduring a church service led by the man she sings about. Her desperation for the churchgoers around her to see what she sees is more than evident. Amidst his drunken preaching and proselytizing, Mason warns anyone who will listen that this man is a wolf in sheep’s clothing. Extended shots of Mason bowing her head in prayer, standing outside the church alone, and watching her antagonist spin his tricks drive home the sincerity of the gospel-inspired ballad and the resulting choir of voices that espouse the truth of the man at the pulpit. Leah Marie Mason seamlessly weaves a modern, sultry style with an important message that translates to many real-world experiences, and sheds light on the dangers of self-proclaimed holiness.
“Bringing the lyrics and music of this story to life was a dream come true. Preemo and Content Kidz did such a good job with this storyline. They helped me capture the soul of this single and I can’t wait for you all to watch the video.”