Join the “Love Runs Deep” Initiative Through the Non-Profit Mobilized App
and Receive an Exclusive Tee from LANCO
NASHVILLE, TN – Multi-Platinum group and Arista Nashville hit-makers LANCO are calling on the generosity of their fans through the launch of their “Love Runs Deep” movement today through the non-profit mobile app, Purposity. Named after a significant lyric found in their new climbing single at Country radio, “What I See,” the initiative enables non-profits and school systems to connect families in need of essentials and LANCO will focus on neighbors in need throughout their hometown of Nashville. To participate in the “Love Runs Deep” movement, download Purposity’s free app on a mobile device and join the LANCO team. Needs will populate under the team page for users to fulfill and those who join the team and fulfill a need will earn an exclusive “Love Runs Deep” tee.
Today’s launch highlights one family from Metro Nashville Public Schools (MNPS) that requests help for a single mom and her daughter who lost everything in the March tornados. In addition to MNPS, “Team LANCO” will support other non-profits such as Safe Haven Family Shelter and Make-a-Wish Middle Tennessee, while other organizations will continuously be added as needs are met.
“We drive through the streets of Nashville often and still see damage everywhere from the tornados that left a lot of people with nothing,” Lancaster said. “We realized if neighbors were hurting before the pandemic because of that destruction, they are really hurting now with added COVID-19 circumstances. We wanted to help our neighbors in need, but we just did not know where to start. That is where Purposity comes in and we are thrilled to partner with them to create ‘Team LANCO’ so we, along with our fans, can make a difference.”
“Purposity is built on the simple truth that if you knew a kid down the street had holes in her shoes and couldn’t afford new ones, you’d buy her a pair,” says Purposity founder and CEO Blake Canterbury says. “We know that LANCO’s army of fans will answer the call to help these neighbors in need and we are excited to launch this generosity movement with them.”