Since 2007, the Folds of Honor Foundation has carried forth this singular, noble mission – to provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Their motto says it best: “Honor Their Sacrifice. Educate Their Legacy.”
John has taken to heart the Folds of Honor mission and has been an active advocate on behalf of the foundation. He has “put his money where his mouth is” in terms of generously tithing to the foundation a share of the profit from his growing Redneck Riviera brand, including apparel, lifestyle products and the newly introduced Redneck Riviera Whiskey that he developed.“This is one of the passions of my life,” said John Rich. “We have an obligation to support the families of our fallen heroes and there is no better way than to assist them in getting the education they need to pursue their passions and lead the economically productive lives they desire. I believe this honors their military loved ones in a profoundly meaningful way that they would have been extremely proud of. I am humbled and blessed to present this check for the first quarter sales; and I’m looking forward to what the second quarter will bring.
“Besides, who is more fun to be with – on TV – than the morning crew at Fox & Friends. Ainslie, Steve and Brian are friends that believe in the Folds of Honor mission and I look forward to a fun day on the air with them.”
Grover Wickersham, Chairman and CEO of Eastside Distilling, commented, “John is a man of great character and conviction and he has a passion to help where help is needed. It is sad but true that when the lives of our service members are taken, they often leave behind young families. We are proud to be joining John’s efforts to support the families of our fallen and this Memorial Day I contributed an additional seventh scholarship myself to show my personal commitment to John and the Fold’s mission.”
Redneck Riviera Whiskey is a small batch whiskey with vanilla honey smoothness and a subtle finish that consumers are sure to love. Redneck Riviera Whiskey was crafted by the famed distilling team at Eastside, including Travis Schoney and Mel Heim. The team painstakingly developed what Eastside and John Rich believe is a superb whiskey unlike any other on the market, working over many months, with input from John Rich and friends.
Redneck Riviera Whiskey is currently available in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, North and South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Iowa, Minnesota and Wisconsin. The list of states will grow as the product rollout continues.