Gains at Radio Include Increased Airplay in Major Markets
Millions Flock To Tik Tok For Playful Duets Featuring Walker And Fans
Nashville, TN – Show Dog Nashville artist Clay Walker is riding rising waves of accolades into the new year for his latest single, “Need A Bar Sometimes.”
Today, Friday Jan. 29 CMT.com is adding the song’s video on its Music Video Page, with CMT Music (their 24/7 video channel) airing it this month as well. The pool tables, hazy light and neon-bathed barstools perfectly mirror the lyric’s call to “lean back with a longneck” or “turn the jukebox up, light one up and just get lost in the smoke.”
Hailed by Music Row as “a strong reminder of what a good country singer he is,” “Need A Bar Sometimes” debuted as the third most added single on country radio and continues to gain airplay at stations across the country with recent strides in key markets including Houston, Atlanta, Detroit, and Seattle.
The single, that Billboard called “a very welcome return sounding stronger than ever with mid-tempo twanger,” has also garnered more than 9.5 million on-demand streams. Spotify, Apple Music, Amazon Music and Pandora Music immediately included it on their playlists. And this month iHeart added it to its Digital Artist Integration Program, with airplay increasing throughout the iHeart network of stations. “Need a Bar Sometimes” was also added to Music Choice’s national country playlist.
The single’s impact also triggered an explosion in Walker’s online presence: More than 4 million visitors have “liked” his Tik Tok page, whose 700k followers rocket his numbers above those for nearly every male country artist and places him as a Top 10 country artist overall on the platform. Walker’s frequent posts have further boosted his Tik Tok traffic, including playful real-time, split-screen duets with fans.
Success is no stranger to this rugged Texas crooner, multi-PLATINUM artist and Texas Cowboy Hall of Fame member. His achievements include 11 No. 1 songs at country radio, 31 Billboard-charting singles, four RIAA PLATINUM albums, two additional GOLD-certified albums and countless concert performances.
Walker plans to keep busy throughout 2021. His 12th album, produced by Michael Knox and Jaron Boyer, will be released later this year, with “Need A Bar Sometimes” among its tracks. And, noting that he wrote “Need A Bar Sometimes” in hopes that everyone’s favorite neighborhood saloons will reopen soon.
Most important, Walker and his wife Jessica began a new chapter as they welcomed their fifth son and his seventh child, Christiaan Michael Walker, born at 5:56 AM on Jan. 5. In sharing the news and photos with People Magazine, Dad promises that Christiaan “will grow up a tough little cowboy Texan.”
Check Clay out on Tik Tok at: tiktok.com/@claywalker