NASHVILLE, Tenn. – 117 Entertainment Group continues an upward trajectory of growth going into the second half of 2018 with the promotion of two key individuals and the addition of two team members. President & CEO, Zach Farnum announced today that Publicity Manager Heather Trotter rises to Director of Publicity while Office Manager Max DaCosta rises to Management Associate. 117 Entertainment also welcomes Lauren Manderbach as Director of Digital Marketing and Allen Hodge as Tour Coordinator.
Trotter will continue to execute PR strategy and take lead on select projects for 117 Publicity’s roster which includes Jerry Lee Lewis, Randy Travis, Chuck Negron, Dallas Wayne, Drew Jacobs, James Carothers, Kalie Shorr, Kendall Gary, Lee Roy Parnell, Marta, Max T. Barnes, Mickey Gilley and the Nashville Association of Talent Directors.
DaCosta will take over day-to-day responsibilities for 117 Management’s roster, including flagship artist Bobby Bare, with additional artists being announced in the coming months. He will continue to support 117 Live initiatives including the Chillin’ on the Lucie music festival in Port St. Lucie, Fla.
Manderbach joins from her own marketing firm, Alloy Signature, where she worked on marketing and content creation for artists and brands alike. She has spent the past 6 months working with Johnny Lee and Bobby Bare on their digital strategies. Her background is strong in print layout, web and graphic design, photography and videography. She will continue to operate Alloy Signature in addition to her new role at 117 Entertainment.
Hodge enters the business fresh from various jobs working in management roles and has called Nashville home for seven years. He is excited to dive in and support the 117 Management roster on tour marketing and other live initiatives, generating and maintaining relationships in the live music world for 117 Entertainment clients.
“We have a very young and hungry team of people who have been absolutely rocking it for our clients across the board. The projects we are working on for clients across the board come in many shapes and sizes, so I need a team of people who can stretch and bend to their needs – this is that team,” said Zach Farnum, President & CEO.
117 Entertainment Group is also proud to work with Paige Hamilton of The Vaden Group, Pepper Meiler of 9,000 Miles and Karl Braun of Hall, Booth, Smith – three team members who have been there since the very beginning.