Music Audience Exchange Powers New Music Campaign
with Chart-topping Hitmaker
DALLAS — On the heels of co-founder and CEO Nathan Hanks’ recognition as a Billboard Top Branding Power Player in music for the second consecutive year, Music Audience Exchange (MAX) has announced a campaign with U.S. Cellular and PLATINUM-certified hitmaker Dustin Lynch in support of Lynch’s chart-rising single “Ridin’ Roads.”
Just in time for summer, the program amplifies Lynch’s jam-packed tour schedule and provides a unique opportunity for U.S. Cellular to connect with a new generation of country music fans, ranging from brand-new listeners to Lynch’s superfans.
“‘Ridin’ Roads’ is all about living life to the fullest and experiencing the world with the people you love! So, I’m pumped to team up with U.S. Cellular and create some really cool, new experiences for my fans,” shared Lynch.
As part of the program, U.S. Cellular creates exclusive VIP experiences at Lynch’s shows that reward new customers and loyalists alike. These include a signed guitar by Dustin Lynch; meet and greets with the artist; premium concert seating; travel, meal and hotel accommodations and even a helicopter tour of Chicago.
Promotional campaigns featuring Lynch and “Ridin’ Roads” will run for a 6-week period across a mix of media channels including streaming audio and video, radio, and social media throughout the U.S. Music Audience Exchange provides the underlying data and technology for the program.
The program is part of U.S. Cellular’s commitment to supporting its communities and providing unique experiences for its customers as evidenced by its longtime relationship with Summerfest in Milwaukee and last year’s MAX programs with Cole Swindell and High Valley.
“U.S. Cellular believes in the connecting power of music,” added Michael Behee, sponsorship manager at U.S. Cellular. “We have sponsored and supported music festivals for several years, and this year, we really wanted to ramp up our efforts to provide music fans with experiences they’ll never forget. This program is focused on amplifying, maximizing and bringing connectivity across our existing festivals, music events and sponsorships for an even greater level of engagement.”
“It was important to U.S. Cellular to reach audiences in a way that felt authentic and true,” said MAX founder and CEO, Nathan Hanks. “The MAX Platform was able to connect U.S. Cellular to the artist that would resonate both with the brand and its target audiences, to seamlessly integrate within that fan-artist passion point. And, by taking the MAX approach, U.S. Cellular is also supporting and promoting Dustin’s music. It’s a paradigm shift in the way brands and artists have traditionally worked together.”
To enter for a chance to win a VIP experience with Dustin Lynch and U.S. Cellular, visit: https://www.usccevents.com/dustinlynch.
Watch the video below for more information about the program: