MORRIS TO BE ONE OF THREE ARTISTS IN CAMPAIGN TO LAUNCH NEWEST SPEAKER
FROM BOSE: THE SOUNDLINK MICRO
SPECIAL VIDEO CONTENT TO ROLL OUT NOVEMBER 13 ACROSS VICE MEDIA DIGITAL PLATFORMS
Nashville, TN – Columbia Nashville GRAMMY Award-winning singer/songwriter Maren Morris is honored to be chosen as one of three artists, worldwide, to partner with premiere audio giant BOSE, in collaboration with VICE Media, in launching “Bring the Micro;” a special campaign highlighting the sound quality and portability of BOSE’s newest speaker, the SoundLink Micro.
The “Bring the Micrco” campaign will feature three digital films featuring Maren Morris, global music sensation Niall Horan and up-and-coming UK singer Ray BLK. The short films will show how mundane moments can be spontaneous when the artist remembers to “Bring the Micro.”
The creative development of the short films was led by VICE Media and were shot in London as well as Nashville, and showcase a creative twist which sees the artist perform classic tracks.
The first film, featuring Morris, premiered on November 13, followed by Horan’s on November 20, and Ray BLK’s on November 27 across the United States, United Kingdom, France and Germany. Additional media will run across VICE’sdigital platforms, as well as Bose’s.
Watch Maren Morris’ “Bring the Micro” short film
The full partnership is in collaboration with Bose, VICE, CAA Brand Consulting, Mediahub in the USA and Mediacom in Europe.